Thoughts on the Work

  • Monetizing Attention Online

    Exploring Novel Forms of Digital Currency In the digital age, attention has become a prized commodity, and the internet is ripe with innovative methods to monetize it. From cryptocurrencies to virtual goods, novel forms of currency are transforming how we value and exchange online engagement. Memetic analysis provides insights into the ways these attempts succeed…

  • Memetic Currency

    In the digital age, memes have evolved beyond mere entertainment to become a potent form of social currency. Much like money, memes hold value and are exchanged within online communities, influencing social dynamics and cultural trends. As we delve into the world of memes as a form of currency, we begin to see how they…

  • The Work of Chuck Pezeshki

    We came across the work of Chuck Pezeshki while doing a google search for the phrase “memetic cascade”. Chuck has definitely gone down the rabbit hole on memetics and we stand in aw and admiration of the body of work he has created. His theory of Structural Memetics resonates deeply with what we are trying…

  • The 𝚿 of Media

    At The Memetics Institute we are mainly focussed on ways to map and predict the impact of memetic content. We refer to that special sauce as a “wave function” in a tip of the hat to the complexity of the task of prediction involved. We believe in the value of transcoding, which is the discovery…

  • Memetics and the Attention Economy

    Memetics is a framework for understanding how ideas, behaviors, and cultural practices spread and evolve, much like genes in biological evolution. By analyzing the attention economy through the lens of memetics, several key insights emerge: Memes and the Attention Economy Mechanisms of Memetic Spread in the Attention Economy Strategic Implications In summary, memetics provides a…

  • The Diversity of Memetic Quanta

    Memetics, the study of how ideas and cultural phenomena spread and evolve, encompasses a vast array of knowledge forms and expressions. From news items to images and animated GIFs, memetics provides a framework for understanding the propagation of cultural content across different media. This broad scope highlights the versatility of memetics in analyzing modern communication…

  • Structuralism and Memetics

    Structuralism, a theoretical paradigm that originated in linguistics with Ferdinand de Saussure and found prominence in anthropology through Claude Lévi-Strauss, provides a useful framework for understanding memetics, the study of information and culture based on an analogy with Darwinian evolution. Structuralism posits that elements of human culture must be understood by their relationship to a…

Share your ideas with us…

Get In Touch